A solid family based business with customer care second to none!
Due to being in the bait industry for well over thirty years, my family has built up many solid friendships with customers and will always try to help out and give advice wherever possible. We pride ourselves on customer care and if you are looking for an efficient, enthusiastic and friendly group of people to work with, you've certainly come to the right place.
Unlike so many other companies nowadays, we have absolutely 100% total control over the quality of our products. This due to the fact that we store all of our own raw materials on site and our recipes and formulations are manufactured using a vast array of these ingredients to formulate the end product. In other words, we DO NOT purchase our baits from elsewhere and sell them under a different guise! Ring any bells?
The engine room of the business is operated by myself (when not fishing!) and my wife Debbie, who operates the phone lines and who many of you will know from regular 'phone chats'. Our son, Lee, is the bait production manager and apart from being a keen angler himself for well over twenty years, his enthusiasm and meticulous attention to detail when it comes to making boilies is legendary! I can personally guarantee that EVERY single batch of bait is identical to the last and he would never have it any other way!
Our daughter Kelly is also an important and integral part of the Essential team and ensures that all your goods are carefully measured, wrapped and dispatched in a professional and efficient manor. Debbie's sister, Kim, is another important figure within the business and apart from assisting Lee in the manufacturing department, she is also in charge of deliveries, accounts and phone duties.
We are all here, as we have been for well over 30 years, to try and make your purchases as seamless as possible and to provide you with the best quality products available. We look forward to speaking with you in due course.
All of our orders (and we have sent 20,000+ items) are sent either Royal Mail or APC
Improving Our Returns Policy
In 2020 we are working to simplify returns and exchanges, if you need anything in the meantime just contact us....
We Want To Talk To You
We want all of our customers to be happy and make sure we over deliver as standard. However if things do go wrong we aim to put them right, call / email us anytime for help or advice!
Secure Data & Secure Payments
We wouldn't shop on an insecure site, and neither should you! Everything we do is safe, secure and in line with current data and payment legislation thanks to our payment gateways such as Shopify, Stripe and PayPal...