Join Our Mailing List By Entering Your Email Below - If You Need Anything Else, We are here to help, if you need us call 01772 379320 or open a help ticket by sending us a message from the help button at the bottom of the page. We look forward to sending you your items, enter your email below for savings, offers and more AND don't forget to join us on Facebook!!
A solid family based business with customer care second to none!
Due to being in the bait industry for well over thirty years, my family has built up many solid friendships with customers and will always try to help out and give advice wherever possible. We pride ourselves on customer care and if you are looking for an efficient, enthusiastic and friendly group of people to work with, you've certainly come to the right place.
Unlike so many other companies nowadays, we have absolutely 100% total control over the quality of our products. This due to the fact that we store all of our own raw materials on site and our recipes and formulations are manufactured using a vast array of these ingredients to formulate the end product. In other words, we DO NOT purchase our baits from elsewhere and sell them under a different guise! Ring any bells?
The engine room of the business is operated by myself (when not fishing!) and my wife Debbie, who operates the phone lines and who many of you will know from regular 'phone chats'. Our son, Lee, is the bait production manager and apart from being a keen angler himself for well over twenty years, his enthusiasm and meticulous attention to detail when it comes to making boilies is legendary! I can personally guarantee that EVERY single batch of bait is identical to the last and he would never have it any other way!
Our daughter Kelly is also an important and integral part of the Essential team and ensures that all your goods are carefully measured, wrapped and dispatched in a professional and efficient manor. Debbie's sister, Kim, is another important figure within the business and apart from assisting Lee in the manufacturing department, she is also in charge of deliveries, accounts and phone duties.
We are all here, as we have been for well over 30 years, to try and make your purchases as seamless as possible and to provide you with the best quality products available. We look forward to speaking with you in due course.
We send your order using the most appropriate service, for example Royal Mail, APC, DHL, UPS... We aim to pack and ship orders the same working day (or next working day for orders made after 3pm) - If you need tracking info or an update please press the help button...
Returns & Warranty
We hope your items reach you in perfect condition and are the right items for your needs. Since there are so many different items available we have a comprehensive returns policy explaining what we can do to help you should anything go wrong.
5* Customer Service
We pride ourselves on resolving issues and are proud of our 5* Customer Service Reviews on Trust Pilot. If you need any help, advice or have a problem with your order just call 01772 379320 or open a help ticket by pressing the green button below (or bottom right)
Safe Shopping Experience
We wouldn't shop on an insecure site, and neither should you! Everything we do is safe, secure and in line with current data and payment legislation thanks to our payment gateways such as Shopify, Stripe and PayPal... We also offer contactless payment if collecting items in store.